Retail technology innovation of the week: Veesion looks to scale globally after nabbing hefty funding round

Retail Technology Innovation of the Week is a series brought to you by RTIH, and sponsored by 3D Cloud, highlighting stand out deployments, launches, and initiatives by retailers and tech suppliers.

Every week, we will showcase forward thinking tech plays that have impressed our Editor and the Retail Technology Innovations Report judging panel, alongside the publication of the 2025 report.

So far, we’ve flagged up sterling work being done by Ocado Retail, Decathlon, Lacoste, Downtown Spirits, TalkShopLive, Huck’s, Wing, Nobody’s Child, IKI, Pixevia, Archive, Therabody, Outform, Kingfisher, Boots UK, Ocula Technologies, Ikea, Carrefour Belgium, Matalan, and McDonald’s.

And this week we’re focusing on France-based AI powered retail security technology startup Veesion which has bagged $43 million in a Series B funding round.

This brings the total raised so far to $80 million, including non-diluting.

The company uses gesture-based artificial intelligence, connected to a store’s existing security cameras, to alert staff the moment suspicious movements are detected. Its tech is live in 5,000+ stores across 25 countries, including 500 in the US. Clients include ShopRite, Key Food, and 7-Eleven.

In a LinkedIn post, Co-founder and CRO, Benoît Koenig, said: “This is a pivotal moment for us, and I want to extend a huge thank you to White Star Capital, Red River West, Bpifrance, KPN Ventures, and our long-term investors for their continued trust and belief in our vision.”

He added: “This milestone wouldn’t be possible without the incredible support of our 5,000 customers across 25 countries, who trust us to help them tackle one of retail’s biggest challenges, shoplifting. Their success is our success, and their belief in Veesion fuels our ambition to continue driving innovation in AI powered security.”

Eric Martineau-Fortun, Founder, Chairman and CEO at White Star Capital, commented: “Beyond its industry first technology, we're incredibly impressed by the founding team’s vision and execution. Veesion is well positioned to scale globally. We look forward to supporting them as they continue on their global mission to make retail environments safer and smarter.”

RTIH AI in Retail Awards

RTIH, organiser of the industry leading RTIH Innovation Awards, proudly brings you the first edition of the RTIH AI in Retail Awards, which is now open for entries. 

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Wednesday, 3rd September.

This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room.

Please email our Editor, Scott Thompson, if you have any questions or need further information: [email protected]

Key 2025 dates

Friday, 18th July: Award entry deadline 

Tuesday, 22nd July: 2025 finalists revealed

Wednesday, 23rd July - Friday, 8th August: Judging days

Wednesday, 3rd September: Winners announced at the 2025 RTIH AI in Retail Awards Ceremony, to be held at The Barbican in Central London.