Mars announces Stateside launch of GREENIES Canine Dental Check AI powered tool for pet parents

Mars has launched AI powered tools enabling poeple to monitor their pets’ health. This launch is part of the company's $1 billion investment in its Pet Nutrition business.

GREENIES Canine Dental Check, the first of the suite of tools, is available now in the US. This aims to make the monitoring the appearance of dog’s teeth and gums simple - all from a smartphone photo.

The solution scans for signs of tartar buildup and gum irritation in seconds, using an AI model trained on over 53,000 images of dog mouths. Pet parents receive the results, along with recommendations on next steps. For further guidance, users can consult a Licensed Veterinary Technician via Mars’ PETconnect by GREENIES service.  

Ikdeep Singh, Global President of Mars Pet Nutrition, comments: “For 90 years and counting, Mars has been making pet parenting better and now we’re making it easier than ever to monitor and support their pet’s health. GREENIES Canine Dental Check is just the beginning. By bringing together our iconic brands, and expertise across our science, diagnostics, veterinary and digital teams, we’re providing pet parents with the tools they need to better understand and care for their pets every day."

RTIH AI in Retail Awards

RTIH, organiser of the industry leading RTIH Innovation Awards, proudly brings you the first edition of the RTIH AI in Retail Awards, which is now open for entries. 

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Wednesday, 3rd September.

This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room.

Please email our Editor, Scott Thompson, if you have any questions or need further information: [email protected]

Key 2025 dates

Friday, 18th July: Award entry deadline 

Tuesday, 22nd July: 2025 finalists revealed

Wednesday, 23rd July - Friday, 8th August: Judging days

Wednesday, 3rd September: Winners announced at the 2025 RTIH AI in Retail Awards Ceremony, to be held at The Barbican in Central London.